The Best Possible Service - efficiency, accuracy and courtesy are the backbone of any service business. At Fylde Dairies we would suggest that they should be the "background radiation" of a service business. Our customers told us that they disliked the "robot lady" automatic switchboard so we made them a promise: if you telephone us during normal business hours your call will be answered by a real person with a job in Lancashire, not Delhi, Dublin or Dumfries. As a result it may take us a few seconds more to answer your call but you'll never be asked to choose from a list of options that takes a minute to listen to before casting you into the aether when you choose the wrong one.

For our suppliers:

The Best Possible Price - farmers deserve to be paid a fair price for their milk  but equally that price needs to be sustainable. We've seen at first hand the effect on dairy farmers of paying an unrealistic and unsustainable price for milk. At Fylde Dairies we have simple goals - we want to pay the best possible price for milk and ultimately we want to pay the best farmgate price in the country. Our farmers work hard for us and we believe they deserve no less. We hold regular meetings for all our farmers, not just our shareholders, to discuss market trends and developments so they know exactly why we're paying what we're paying. We also get valuable feedback about how they think the business should be developing.

The Best Possible Support - whichever way you look at it being a dairy farmer (or any type of farmer for that matter) is a tough life and we think that our farmers should get all the help that we can give them. That's why we try to keep "red tape" and paperwork to the absolute minimum - so that our farmers can get on with what they do best: farming. That's also why all our farmers have a direct line to our Managing Director, so that they can discuss problems or issues as soon as they arise and have our help and support immediately should they require it.